Topic websites are catered to specific topics of law. Topic websites function well as a part of an overall web presence and for firms who wish to promote their expertise in a specific topic. In-depth information and content can be provided on topic websites that might be too detailed for a firm’s main brochure site. These sites are often implemented in conjunction with an accompanying marketing program.
Geotargeted websites allow national firms wishing to market in specific geographic locations to target that specific audience. By building a geographic specific website, a national firm can give the appearance of being local, which helps in attracting clients from that particular market. Geographic area websites can also be combined with topic websites for higher degrees of specificity.
Attorney-specific sites serve as an online resume for attorneys at mid to large law firms. These sites give prospective clients the ability to get to know the attorneys at a firm before deciding to retain that firm. Attorneys can use their personal websites throughout their legal careers as their personal online resumes.
Your firm’s website is what prospective clients, current and past clients, colleagues and others will refer to for information about your practice areas, attorneys and cases. It often provides the first impression about your firm. That’s why your firm’s main website is so important. It should represent your firm accurately and favorably and provide users with the information they are seeking. It should reflect the image your firm aims to project as a professional organization. Because your firm’s website acts as an advertisement and marketing vehicle, it is imperative that it serve your firm’s case generation needs. That’s why we work with you to establish the goals of your website first. Once we know your goals, we will design a custom website that integrates the graphic design, database, administrative tools, and interactivity that fit.