A successful online strategy begins with your website.

Leveraging the Power of Search to Grow Your Firm

Customized Search Engine Marketing Programs

AttorneyatLaw.com’s search engine optimization programs include natural search products and paid search products. Natural and paid search programs can work together to increase your firm’s site(s) across the major search engine results for your targeted keywords. Our programs target the results on the top search engines to ensure that your site reaches the highest number of searchers.

Does my firm need a search engine marketing program?

Trends show that most people use search engines daily to find information online. The majority of traffic to websites starts with a keyword search on one of the leading search engines. In today’s online age, it is not enough to have a website for your law firm. You must enable users to find your firm’s website when they are performing related keyword searches on a search engine. The proliferation of search engine toolbars and integration of search boxes with applications signify that search is a valuable tool for everyone. What this means for your firm is that being visible in the search engine results - natural results, sponsored / paid results, or both - is fundamental to a successful online marketing strategy. If your website is not visible in search engine results, you could be losing the opportunity to gain prospective clients, and your competitors could be seizing that opportunity. Put another way, if you are visible in search engine results, not only is your firm there for prospective clients to view and research, but your competitors are not in that spot. We refer to this as competitive blocking, and it magnifies the power of search engine marketing.

Which practice areas lend themselves to search engine marketing?

AttorneyatLaw.com has designed, implemented and managed successful search engine marketing campaigns for all practice areas. However, some practice areas and legal topics do generate higher search volume and conversion rates. Our team will be able to make projections based upon your target keywords and practice areas so that you know what to expect from your search engine marketing programs.

Search Engine Market Share

Seo Pie

Natural Optimization

Tag & Index

AttorneyatLaw.com’s entry level Tag & Index search engine marketing product is geared toward getting your firm’s website indexed for the proper keywords. The Tag & Index optimization program provides:

  • Title Tags
  • Meta Description Tags
  • Meta Keyword Tags
  • Alt Tags

Keyword research is included and will be incorporated into the onsite optimization code according to practice area and geography of the law firm. Various submission methods are then utilized to get your firm’s site indexed in the major search engines.

Basic Search Engine Optimization

AttorneyatLaw.com’s Basic SEO program is aimed at obtaining high natural rankings on specific keywords for small to midsize firms.

  • Title Tags
  • Meta Description Tags
  • Meta Keyword Tags
  • Alt Tags
  • Internal Link Structure
  • Menu Structure
  • Optimized Content Development

Keyword research is included and will be incorporated into the onsite optimization code according to practice area and geography of the law firm. Various submission methods are then utilized to get your firm’s site indexed in the major search engines.

Advanced Search Engine Optimization

AttorneyatLaw.com’s Advanced SEO programs are customized to accomplish the specific practice development goals of your firm. Advanced SEO includes both “onsite optimization” and “offsite optimization” components in order to achieve top results. Advanced SEO is often appropriate for firms with aggressive online marketing goals for multiple legal topics.

Onsite optimization refers to the tagging and coding of your firm’s site. Onsite optimization will include:

  • Title Tags
  • Meta Description Tags
  • Meta Keyword Tags
  • Alt Tags
  • Internal Link Structure
  • Menu Structure
  • Optimized Content Development

Offsite optimization refers to Link Popularity, or the amount and quality of incoming links to your website. The major search engines use Link Popularity as a primary determinant in ranking sites. AttorneyatLaw.com offers customized link building programs through directory listings and other reputable sources to build quality, relevant incoming links.

Pay Per Click Search Media

Pay Per Click media campaigns have become an integral part of many law firms’ marketing plans. AttorneyatLaw.com’s PPC management services include campaign setup, keyword consulting, bid management, budget recommendations, ROI/measurement and lead management. We design and manage campaigns on the major search engines, as well as some second-tier engines when appropriate.

Major Search Engine Marketing Programs

  • Google Adwords
  • Yahoo Search Marketing (Overture)
  • MSN Adcenter
  • Ask Jeeves Sponsored Listings

How successful is your online strategy?

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